Experienced business leaders will be quick to tell you that predictability is one of the most important elements in business success. If you can predict an element of your market with a degree of certainty, you can parlay that insight into immense profits. Companies such as Salesforce and Netflix thrive on their predictable revenue streams. Amazon Prime is, undoubtedly, the best example.
There’s no doubt a subscription or membership business model is one of the most resilient and powerful frameworks for business success. However, the conventional financial system doesn’t make recurring billing easy for small and medium-sized businesses spread across the country.
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